Table of Contents
Tourism Products
Introduction
In tourism, hospitality and leisure products we are dealing with service products which have specific characteristics. These characteristics set the product apart from the more general goods sold in the market place. An understanding of the complexity of the service product concept is an essential prerequisite for successful marketing. The emphasis is more placed upon the service provider to develop a deeper understanding of the consumer benefits which are sought and the nature of the service delivery system itself. A starting point is an examination of the service product concept.
What is a product?
Anything that possesses utility is described as goods. A product is both what a seller has to sell and what a buyer has to buy Thus, any enterprise that has something to sell, as tangible good is selling a product. People purchase products, because they are capable of realizing some benefits to the purchaser. A product is one which satisfies the needs of customers.
According to Philip Kotler,“A product is anything that can be offered to a market for attention, achievement, use or consumption that might satisfy a want or need of tourist . It includes physical objects, services, persons, places, organization and ideas.”
Alderson defines, “A product is a bundle of utilities consisting of various product features and accompanying services.”
Stanton defines, “A product is a set of tangible and intangible attributes, including packaging, colour, price, manufacturer’s, prestige, retailer’s prestige, and manufacturer’s and retailer’s services, which the buyer may accept as offering satisfaction or wants or needs.” A product is anything that can be offered to a market for attention, acquisition, use or consumption that satisfies a want or need.
Concept and Definition Tourism Products.
Concept:
Tourism is considered as a product because just like any product it is something that attract. Tourists are those who visited different places and enjoy the activities and adventures it offers them. And the tourism increases income and provide economic stability to the particular community of the area. It is a chain reaction tourists visited earns goods through their services and additional revenue for those countries. This is why the government of all countries i.e. may be developed or developing phase is paying more attention to earn foreign exchange and revenue from the tourist activities. That provides economic stability to that particular country. Tourism industry also attracts foreign investors.
- Tourism Products are those products which can be sold in tourism market. It can be anything which provides satisfaction during the course of visit of the particular tourist.
- Tourism Product An action, event or experience in some tourist activities and which utilizes the natural and cultural resources of the country.
Definition:
Tourism product is something that can be offered to tourists to visit a tourist destination. The products which satisfy the leisure, pleasure, religious or business needs at places other than the normal place of residence are known as tourism products. Tourism products are offered in the market with a cost. Tourism products are the prime reason for tourist to choose a destination. Tourism product helps in fetching revenue for the destination. So they should be properly marketed and preserved.
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